The first marketing email was sent in 1978 and since then marketing emails have grew in popularity becoming the most effective and to economical way to reach out to prospective consumers. And as such consumers are now inundated with a huge number of emails every day.
The number of new subscribers is on the rise each year up 30% over the last 3 years* and open rates are up 3% over the last 2 years*, but despite these increasing figures, engagement rates are declining, with click to open rates down 22% over the last 2 years*.
At Bluewave Digital we know that it is now more important than ever to create engaging emails and campaigns that aren’t one size fits all anymore. Emails need to be created with targeted users in mind in order for them to stand out from the crowd and increase open and click through rates.
No matter your industry and goals we can create a strategy for you and then implement it, segmenting your customer database creating targeted emails designed to achieve you KPIs.
We use leading email marketing software that allows us to create & send responsive emails and monitor the results and produce reports to feedback to you.
Talk to us today to see what we can do for you.
*source: Yes Lifecycle Marketing
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