Conversion rate optimisation or CRO is unlike SEO or PPC where as these techniques they drive traffic to the site, CRO is concerned with encouraging this traffic to convert once on the site, through effective design, content and data.
CRO is focussed on optimising a site so that it efficiently encourages user to convert through providing users with clear calls to action and user friendly conversion funnels.
Whatever your goals for your site, whether it is to drive up conversions, investigate where and why users are dropping out of the conversion funnel, here at Bluewave Digital we dive into the data of the site analysing it to discover where improvements can be made and develop a strategy bespoke to your site.
We utilise market leading technologies to conduct the testing techniques, A/B Testing & experiments, User testing, heat maps and User Journey / Funnel path analysis.
Get in touch with us to find out how what we can do for you.
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